In January 2019, Hostway and Hosting.com merged to form Ntirety, a global leader in providing managed cloud services to enterprise organizations. As part of the merger efforts, the company required a new brand presence that would harness the power and potential of the legacy brands, but also elevate the new organization to a higher playing field.

The rebrand required a new logo, website, and the reformatting of hundreds of content pieces. Additionally, a marketing campaign was developed to introduce customers and prospects to the new name and site.

Creative Director: Courtney Abud
Art Director: Suzette Tavera
Copywriters: Courtney Abud, Cali Thompson

Process Involvement:

1. Creative direction for new branding items, content, website, and related assets

2. Copywriting assistance for all content

3. Message mapping and content strategy

4. Vendor relations